Social Media Marketing
A lot of the hotel industry has caught onto the social media marketing empire but are still wandering around in the dark. Social media is just as time consuming as link building, which is why we pair the two so closely for our clients. While the main focus isn’t getting links, it ‘s building up target groups of followers who are genuinely interested in your brand. You could even think of it as a new way of email marketing because your reach is far more received. Social media also cannot be ignored because of the large amount of search traffic it brings in…the days of Google’s traffic reign are coming to an end.
We have the experience to help you energize your current social media marketing efforts, or build an effective campaign from the ground up. We also have our ears to the ground, and always quick to identify new social media marketing opportunities before your competitors do. We currently have over 130 active travel and tourism related social media sites on our radar, with an estimated 5 new ones per week. These present interesting marketing opportunities, as well a constant source of new links.
We know for a fact that your content is the key to not only obtaining industry related links, but to attract those who appreciate what your hotel has to offer. Our team is also deeply rooted in the generation that does just about everything online. We understand how the social travel age works because we live it and hope to help share that experience with people from around the world.
With that being said, we’re ready to work with you to create content from in and around your location. Imagine having high resolution video and pictures of your hotel, local attractions and hot spots. It’s only a matter of time before those in room hotel information booklets are going to be replaced with digital paper or ebooks. How many clients come in with a PDA that is able to view high res pictures, and view digital video at the touch of a button?
We provide on-site consulting with hotels who would like to have current, high quality content created to go with their social media marketing efforts. Every step of the way can be monitored and reviewed by management for quality control, and to keep the hotel’s image in check. We prefer to work on the same page every step of the way to insure we get the most out of the campaign. We also have plans that include content updates quarterly to provide an on going interest in your brand throughout the social webosphere.
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